Commissioned by the Business Operations Director at Corporatec, I was tasked with evolving the company’s brand to better reflect its forward-looking approach while maintaining continuity with its established identity.

 

The project focused on refining and modernising the existing visual language rather than starting from scratch. By carefully retaining recognisable elements of the original logo and colour palette, I developed a more contemporary and confident identity that aligns with Corporatec’s positioning and future ambitions.

 

The refreshed logo introduces cleaner geometry, improved balance, and enhanced legibility across digital and print applications. Alongside this, I established a cohesive visual system—defining typography, colour usage, and supporting graphic elements—to ensure consistency across all touchpoints.

 

This strategic approach allowed Corporatec to retain brand equity while presenting a more polished, professional image to clients and stakeholders. The result is a flexible and scalable identity that supports ongoing growth and strengthens brand recognition in a competitive market.

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Project requirements

Brand origination and design

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Client

Corpoatec