16 page map fold out print report

As part of ING Media’s Europe’s Most Talked About Cities series, The Rise of the TikTok Cities is a research-driven report that will debut at MIPIM 2025, the world’s largest commercial property event. Tasked with designing a striking visual identity for this year’s edition, I was challenged to break away from the aesthetic of previous reports and craft a more distinctive, ‘punked-up’ look and feel—one that would capture attention and spark conversation among the thousands of industry professionals attending the event.

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Drawing inspiration from the disruptive energy of TikTok culture, I developed a bold, high-contrast design language that embraces raw, dynamic typography, layered visuals, and an edgy colour palette. The result is a visually engaging report that reflects the rapid evolution of urban influence in the digital age. Balancing creativity with clarity, the design ensures that key insights remain accessible while making a lasting impact on the MIPIM audience.

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The report was printed as an innovative 16-page map-style format, unfolding into an A2 poster-style graphic. This layout features the Top 60 city ranking, a map highlighting future rising stars, and essential recommendations—providing both a visually compelling and functional resource for industry professionals.

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This project exemplifies the power of design in elevating research and thought leadership, transforming data-driven content into a visually compelling narrative that stands out in a crowded space.

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Project requirements

Original concept, design and layout

Data visualisation

Image research

Final artwork

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Client

ING Media

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