I led the design for Tide Construction’s white paper, Driving the Modernisation of Construction and Real Estate: The Potential of Volumetric, a 12-page print brochure that highlights the transformative impact of volumetric construction. The design integrates Tide’s brand colour palette, eye-catching hero imagery, and bespoke infographic elements to create a visually compelling and informative publication.

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Tide reshapes the way buildings are delivered. Their volumetric approach brings iconic designs to life with greater speed and efficiency, and with environmental and social sustainability. This whitepaper explores how Tide’s innovative methodology is redefining the construction industry, offering a faster, more efficient, and sustainable alternative to traditional building methods.

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To enhance clarity and engagement, the layout prioritizes clean, structured information display. A unique contents and navigation panel ensures an intuitive reading experience, guiding the audience seamlessly through key insights. The combination of striking visuals and well-organized content reinforces Tide’s leadership in modern construction, making complex concepts accessible while emphasizing the potential of volumetric building solutions.

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Project requirements

Original concept, design and layout

Data visualisation

Image manipulation

Final artwork

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Client

TIDE construction/ING Media

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