This advertising campaign for a charity based in the UK, uses simple visuals to great effect
I caught sight of this advert while waiting for a train recently and I was staggered by the simplicity of the design and its ability to elicit a human response.
This ad campaign from the Samaritans highlights real stories from people who have been through tough times and encourages others to seek help.
The design uses real handwritten quotes on brightly coloured backgrounds which combine to create a powerful and emotional visual statement.
The Samaritan website states that a staggering 42% of men said that pandemic restrictions have had a negative effect on their mental health.
You can read some of their stories here:
https://www.samaritans.org/support-us/campaign/real-people-real-stories/
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