Client: ThetaRay


Project Type:

Graphic Design/Marketing Design


Role: Lead Designer


 

Project Overview

To increase Thetaray’s visibility the US market, I designed a standout marketing tool that blends tactile print with embedded video technology — helping the company cut through a saturated market and leave a lasting impression on potential clients.

 

At the heart of the project was a premium print brochure with a built-in video screen, enabling Thetaray to showcase its financial security software in a dynamic and engaging way. From the outset, the goal was to merge high-impact storytelling with a refined, brand-led design. I created a bespoke graphic that visually tied together all elements of the pack — the brochure, insert, cable box, and outer packaging — ensuring a seamless and cohesive look and feel.

 

All artwork was developed in close alignment with Thetaray’s branding, reinforcing their credibility and cutting-edge positioning. The final product was printed and assembled by Mediafast in the US, delivering a sleek, memorable and interactive tool tailored specifically for their American audience.

 

This project exemplifies how combining smart design, emerging tech and strong brand identity can elevate a company’s presence and open conversations with high-value prospects.