I was initially brought on board by Thetaray, a financial security software company, to create a hero image for their new website. The success of this project led to an expanded role, where I was entrusted with art direction across multiple design touchpoints.

 

Working closely with the team, I developed a cohesive brand style guide to ensure consistency across all digital and print materials. I introduced a contemporary visual style that modernized Thetaray’s branding. My contributions extended to designing white papers, infographics, web elements, email campaigns, social media banners, and slide decks. Additionally, I supported Thetaray’s internal communications by designing assets for their HR intranet and other internal messaging.

 

One of the key challenges was maintaining visual clarity while communicating complex financial security concepts. By refining icon sets and structuring content for easy comprehension, I helped reinforce Thetaray’s positioning as an industry leader.

 

This collaboration has been a rewarding experience, transforming the brand’s visual identity and enhancing engagement across multiple platforms.

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Project requirements

Original concept, design and layout

Data visualisation

Image research

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Client

ThetaRay​